Why every chair deserves a pedestal
We put furniture on plinths for the same reason museums do: when an object stands alone, you finally see it.
Objects need room to be looked at
Walk into most furniture shops and you’ll see a forty-chair traffic jam. Every piece shouts, so nothing is heard. When we opened our first room in Copenhagen we tried the opposite: one object per plinth, one color per wall, and a lot of empty floor in between.
Sales went up. So did the time people spent in the room. It turns out that when a chair stands alone, you notice the angle of its back, the way the oak meets the bouclé, the little shadow it throws on the floor. You stop shopping and start looking.
The plinth is a promise
Putting something on a pedestal says: this was made with care, and we’re not embarrassed to show you every side of it. It’s also a quiet stress test. A badly proportioned chair looks ridiculous on a plinth. A good one looks like it’s been waiting there all along.
That’s the standard we hold every PLINTH piece to. If it can’t survive the pedestal, it doesn’t make the catalogue.
