How the Loaf Sofa got its slump
Eighteen prototypes, four foam densities and one very honest focus group of tired people.
The problem with perfect posture
Most sofas are designed for photographs. They look sharp, upright and slightly disapproving, like a waiting room that wants you to leave. Ines Valdbak wanted the opposite: a sofa that looks like it has already had a long day.
The first prototype was a block of foam she sat on until it gave up. The eighteenth was the Loaf: a feather-wrapped core over three densities of foam, shaped so the seat sinks at the back and rises gently at the front.
Testing on actual humans
We invited forty people to our Copenhagen workshop after work, gave them tea and a film, and watched how they sat. Nobody sat upright. Most people ended up sideways. The Loaf’s generous arms and deep seat are designed for exactly that.
The result is a sofa that slumps exactly as much as you do — and then springs back by morning, ready to be photographed again.
